Paul Lingenbrink

Chapters

  1. AllAll
  2. SpacesSpaces
  3. Campaigns & EventsCampaigns
  4. IdentityIdentity
  5. Editorial & MotionEditorial
  1. i Students Helping Students
  2. ii Marks for UVU Programs
  3. iii L’Atelier Alpestre
  4. iv Aurelux
  5. v Stratum
  6. vi TraceWeave × KOTN

Stratum

Class project · Branding II

The Stratum Ritual Set on a pale stone table: a white carton whose front shows the three jars as a coloured cross-section of one cone, the three frosted-glass jars stacked beside it, and an insert card titled 'Your ritual, in order.'

A three-step skincare line built on the layers of the skin, in frosted-glass jars cut from one cone that stack in the order you use them.

Each product treats one layer of skin: PRIMA the epidermis, MEDIA the dermis, BASIS the hypodermis. The three jars are slices of a single cone, so the routine stacks into one form with the first step on top, and a soft key on each cap seats into the glass base of the jar above. The jars are frosted glass with soft-touch caps; one, two or three embossed lines on each cap mark the step by touch.

Project details
Year
2026
Client
Branding II (class project)
Role
Designer
Made
Logo set, packaging wraps and dielines, stacking jar, carton, insert card, retail display, social and web
Status
Concept
The three Stratum jars stacked on an oak shelf in low evening sun, leaf shadows on a warm plaster wall, a bud vase of dried grass and a smooth stone beside them.
The A6 insert card, 'Your ritual, in order.', listing steps I PRIMA, II MEDIA and III BASIS with a short direction for each.
A retail display of three stepped stone tiers, one Stratum jar per tier rising from BASIS on the lowest to PRIMA on the highest, with a small printed card in an oak stand in front.
Retail display: the tiers climb from the deepest layer to the surface

The system carries past the jar. The carton draws its own contents as a cross-section, the insert card walks through the ritual in order, and the same three colour families run through the feed and the product page.

A phone showing the Stratum product page headed 'Layer by layer.' beside a nine-tile Instagram grid of product photos, step taglines on sage, terracotta and navy, and the three colour palettes.
Social and web
The three label wraps printed as curved fan-shaped dielines, BASIS, MEDIA and PRIMA, each arc pre-warped to sit level on its jar's taper.
Fan dielines: printed as arcs, the wraps sit level on the taper
The Stratum logo set: a stacked, layered S mark with the wordmark STRATUM over PRIMA, MEDIA and BASIS, in espresso, umber and navy on warm parchment.
Logo set

All work