Chapters
SafeRoute
Class project · Branding II
A support line for LGBTQ+ teens, designed to be easy to miss for a parent and easy to find for a kid.
A text line for LGBTQ+ teens who need mental-health support without being found out. The mark is one doorway inside another. The poster lives where teens are on their own: a bathroom stall, or a bus shelter on the way home.
Project details
- Year
- 2026
- Client
- Branding II (class project)
- Role
- Identity, campaign and copy
- Made
- Mark, poster, placements
- Status
- Class project
