Paul Lingenbrink

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03 Identity · iv

Aurelux

Class project · Branding I

A construction-site fence wrapped in black Aurelux banners with the gold sun-and-bolt mark.

Solar precision, designed for everyone.

Aurelux (from aurum, gold, and lux, light) is a Utah solar company that builds tracking systems for homes and small businesses rather than utilities. The mark distills light turning into power. It’s drawn simply enough to hold up on a hard hat, a van wrap and a construction fence, then quiets down for a business card and a lobby wall; a field of small marks becomes the pattern.

Project details
Year
2025
Client
Branding I (class project)
Role
Identity and brand system
Made
Mark, pattern, signage, fleet, uniforms, stationery
Status
Class project
The Aurelux mark and wordmark as dimensional letters on an office lobby wall.
A black work van wrapped in the gold Aurelux mark pattern.
Two hard hats, black and gold, each carrying the mark.
A shipping container on site painted with the gold mark.
Aurelux business cards scattered on kraft paper.
An authorized-installer ID badge on a gold lanyard.

All work