Paul Lingenbrink

Chapters

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  2. SpacesSpaces
  3. Campaigns & EventsCampaigns
  4. IdentityIdentity
  5. Editorial & MotionEditorial

03 Identity · iii

L’Atelier Alpestre

Class project · Branding I

The hexagonal L'Atelier Alpestre wine box beside a Bordeaux bottle and a glass of red wine, lit by low window light on a walnut table.

Where Alpine tradition meets modern elegance.

A French Alpine charcuterie and wine boutique, built on quiet excellence: negative space that earns attention rather than demands it. The mountain-peak mark does real work here. On the hexagonal wine box it becomes a window that frames the bottle’s own label, and the same peak carries through the menu, the storefront and the shop’s own products. I styled and shot the charcuterie myself.

Project details
Year
2025–26
Client
Branding I (class project)
Role
Identity, packaging, product photography
Made
Mark, menu, wine sleeve and label
Status
Class project
Close view of the wine box: the peak-shaped window shows the bottle's label through the front panel.
A paper shopping bag with the L'Atelier Alpestre mark, carried past a sunlit wall.
A storefront with a dark green awning carrying the L'Atelier Alpestre wordmark.
An overhead charcuterie board with cheeses, cured meats, berries and olives.
Photo: Paul Lingenbrink
A printed menu in a wooden stand on a dark green background.
A tray of sliced pepperoni wrapped in a burgundy L'Atelier Alpestre sleeve.

All work